BUSINESS

Middle Earth Market Entry

A Cross-Functional Market Entry Business Exercise

SIMULATION OVERVIEW

Your firm has been retained by a consortium of investors evaluating an expansion into the Middle Earth consumer market. The opportunity is significant, but there are also numerous risks. The economic landscape is fragmented, infrastructure varies dramatically by region, and consumer behavior differs sharply across demographic cohorts. Each team in your cohort has been assigned a distinct analytical discipline. Your task is to produce a structured market entry assessment from your assigned vantage point, drawing on the research files provided. The final briefing will synthesize assessments across all teams.

Bias IdentificationSynthesis

SIM PARAMETERS

TRACK

Business

ROUNDS

DURATION

1h 30m

TEAM MODEL

Discipline-based teams

POSTURE

PROSPECTIVE

AUDIENCE

Business students; corporate training; executive education

LEARNING OBJECTIVES

Assess the best location for market entry based on available functional-area intelligence

Identify the limits of decision-making with incomplete, siloed information

Collaborate across functional teams to surface uncommon and negative intelligence

Recognize shared information bias and groupthink as they occur in real-time

Integrate new information to revise and strengthen an initial recommendation

Deliver a structured recommendation to executive leadership supported by explicit evidence and assumptions

HOW IT RUNS

Briefing

Participants receive a scenario overview and their team assignment. Facilitator sets context and opens the document room.

Document Review

Teams examine scenario documents in the shared document room. Each round releases new intelligence as the situation develops.

Analysis & Submission

Teams complete a structured analytic worksheet applying Bias Identification and Synthesis, then submit their assessment.

Stakeholder Response

An AI-driven decision-maker responds to each team's assessment, reflecting how a real principal would react to the analysis provided.

Debrief

Teams compare their analysis against an expert benchmark. AI coaching surfaces analytical gaps, cognitive biases, and key insights.

TEAM ROLES

Each team covers a different intelligence discipline. Teams see different source documents and answer from their lane.

Finance Team

Legal Team

Operations Team

Marketing Team

HR & Compliance Team

WHO IT IS FOR

MBA & Business Programs

Builds competitive intelligence, market analysis, and strategic decision-making skills through scenario-based team exercises.

Corporate Training

Develops analytical reasoning and collaborative intelligence skills in business strategy, risk, or competitive intelligence teams.

Executive Education

Challenges senior leaders to apply structured analysis to high-stakes business decisions under time pressure.

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